Today's B2B customers want their business buying experiences to be like their personal ones. For example, they want to be able to research information online, request pricing, compare offers - all at their own leisure.
As a result, B2B companies must evaluate whether their digital commerce platforms are smart and intuitive enough to provide customers with the information they need to make an informed purchasing decision.
In our eBook, we cover:
- The common challenges facing B2B companies that provide online offerings (and how you can overcome them)
- A step-by-step guide of what you should do before, during and after launching an online portal
- Best practices which can help you maximise the ROI from your self-service commerce portal
Ready to learn more? Fill in the form to grab your copy.