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Customer Experience & Loyalty Report

Research suggests that 63% of CRM initiatives fail, yet more than 50% of organisations are redirecting investments towards customer experience (CX) innovations. Can technology be leveraged for a successful customer experience?

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In this report you will find:

  • Navigating the journey to data value
  • The future of rewarding B2B customer loyalty
  • Five technologies that will reshape the customer experience
  • The human element of successful CRM
  • Putting CXM at the heart of your business
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