Case Study | Watson Marlow aligns CRM implementation project with strategy

Summary

In 2022, to differentiate themselves from the growing competition, Watson-Marlow (WMFTS) shifted from being a product-oriented company to becoming a customer solutions provider.

To successfully make this transition, WMFTS prioritised implementing a CRM system.

From the outset, WMFTS wanted the collaboration to feel cohesive and it was crucial that they found a partner which aligned with its core values.

Columbus emerged as the partner of choice among the candidates.

Watson-Marlow successfully deployed a CRM solution to 39 sales companies, with the project running on time and under budget.

About Watson-Marlow

Watson-Marlow Fluid Technology Solutions (WMFTS) is a world leader in peristaltic pump manufacture and associated fluid path technologies for the life sciences and process industries.

WMFTS manufactures its own pumps and tubing, which can range from small pumps in a desktop lab to large pumps capable of handling harsh fluids at high volumes and capacities.

In 1969, WMFTS relocated its base to Falmouth, Cornwall. Since then, the company has expanded geographically to serve 47 markets worldwide. The company comprises several leading brands, each specialising in niche fluid transfer technologies.

WMFTS is part of Spirax Group, a FTSE-100 company. As part of Spirax Group, Watson-Marlow shares a purpose to create sustainable value for all its shareholders by engineering a more efficient, safer, and sustainable world.

Success Story: Watson-Marlow Fluid Technology Solutions

“We knew it was going to be a challenge, but I also knew we had the right team. Our people now have a system they can see value from, and we've managed to deliver it on time and under budget. We've absolutely overachieved from what I thought we could do, and that's thanks to Columbus.”

Andrew Jones, Head of Sales Excellence & Governance at Watson-Marlow Fluid Technology Solutions.

Toby Mankertz

Business Transformation Advisor