Video Case Study: Watson-Marlow aligns CRM implementation project with strategy
Watch the video below to learn how we helped a leading pump manufacturer with their digital transformation journey
Summary
Watson-Marlow Fluid Technology Solutions (Watson-Marlow) has always been at the front of innovation, and in 2022, the company made a strategic shift towards becoming a customer solutions provider.
To successfully make this transition, Watson-Marlow prioritised implementing a comprehensive Customer Relationship Management (CRM) system.
Before diving headfirst into the CRM project, Watson-Marlow initiated a three-month Explore project with Columbus to gain a deeper understanding of its needs and challenges. Learn more about that here.
From the outset, Watson-Marlow wanted a collaborative partnership that would feel cohesive and it was crucial that they found a partner which aligned with its core values.
Columbus emerged as the partner of choice among the candidates.
Watson-Marlow successfully deployed the CRM solution to 39 sales companies, and three supply sites. The project ran on time and under budget.
About Watson-Marlow
Watson-Marlow is a world leader in peristaltic pump manufacture and associated fluid path technologies for the life sciences and process industries.
Watson-Marlow manufactures its own pumps and tubing, which can range from small pumps in a desktop lab to large pumps capable of handling harsh fluids at high volumes and capacities.
In 1969, Watson-Marlow relocated its base to Falmouth, Cornwall. Since then, the company has expanded geographically to serve 47 markets worldwide. The company comprises several leading brands, each specialising in niche fluid transfer technologies.
Watson-Marlow is part of Spirax Group, a FTSE-100 company. As part of Spirax Group, Watson-Marlow shares a purpose to create sustainable value for all its shareholders by engineering a more efficient, safer, and sustainable world.
“We knew it was going to be a challenge, but I also knew we had the right team. Our people now have a system they can see value from, and we've managed to deliver it on time and under budget. We've absolutely overachieved from what I thought we could do, and that's thanks to Columbus.”
Andrew Jones, Head of Sales Excellence & Governance at Watson-Marlow Fluid Technology Solutions.
Read the written case study
Read the full story of the CRM implementation project between Columbus and Watson-Marlow using the button below.
