What does digital transformation really mean for the retail industry?
Digitalisation has both reshaped and extended the customer experience while putting power in the hands of the consumer, with consumer expectations evolving too fast for traditional marketing methods to keep up, retail brands are turning to predictive analytics to pre-empt what customers want based on their digital journey.
Download the Raconteur report and discover more about:
- The rocky road to retail transformation
- Predictive analytics tools transform the customer journey
- Retail brands get hyper-personal in the digital age
- Hybrid retail experience of the future
- And more...
Building an effective omnichannel retail strategy, which unites user experiences from high street stores to mobile-browsing and everything in-between, continues to present a challenge for brands and retailers.
Retail of the future is about holistic experiences, as well as taking the best each shopping channel has to offer and bringing them together. Find out more in the report which you can download below.