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How can e-commerce be applied to manufacturing?

In a world of supply chain disruptions, unpredictable events and constantly changing consumer behaviours, it's time for manufacturers to start thinking about their e-commerce strategy.

Those traditional 'offline' ways of working aren't enough anymore. Manufacturers need to be incorporating an e-commerce element into their businesses because consumer behaviours have changed. 

They now:

  • Research products and services online
  • Prefer videos over reports and whitepapers
  • Want their problems resolved quickly
  • Want to connect with brands over a variety of channels
  • Want to feel like they're your best, favourite customer

And an e-commerce strategy can help you cater to all of the above. But where do you go about creating that winning strategy? We've got a guide for that. You'll learn how consumer behaviours have changed, the benefits of e-commerce for manufacturers and how you can build the perfect e-commerce strategy to suit your business.

Ready to learn?

Download your copy of the guide

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