The right e-commerce strategy can ensure your customer conversion tactics are working, your sales are rising, your customers are becoming increasingly loyal and you're ahead of the competition. But it's not a case of throwing any old tactic together and hoping at least one of them will work.
You should consider:
- The differences between B2B and B2C customers, such as their buying processes and patterns
- Challenges faced by the B2B e-commerce landscape, for example, providing B2B customers with personalised experiences and catering for their longer, more complex buying journey
- Putting customer experience first (but remember that what reels B2C customers in won't necessarily have the same effect on their B2B counterparts)
- Investing in the right technology to complement your e-commerce tactics, such as CRM, ERP and PIM systems that integrate with each other
Our guide breaks down the above for you. It's everything you need when it comes to creating a B2B e-commerce strategy that works. Download your copy below.