Historically, the manufacturing industry has used traditional ways of engaging with customers, such as serving clients through phone or fax and manually monitoring production levels.
While this worked in the past, this way of working won't support your organisation through current challenges such as changing buyer behaviours, supply chain disruptions and efficiently managing rising costs.
In our guide created in partnership with Inriver and Optimizely, we explore:
- What the 21st Century B2B customer wants from their journey with you
- The benefits of CX towards your manufacturing operations
- How to create a winning CX strategy
- PIM and its benefits
- What a winning CX strategy looks like in action
Interested? Get your copy today.