Columbus together with inRiver empowers B2B and B2C businesses to deliver revenue-driving product information at every customer touchpoint. inRiver’s digital-first Product Information Management (PIM) system, powered by the industry’s only elastic data model, enables marketing executives to bring to life compelling product stories for high engagement purchases, get actionable guidance on what influences buying decisions, and quickly adapt.
Find out how Columbus and inRiver can help you build better product experiences, create emotional connections to your products through relevance and context.
How we can help you:
- Easily access product data feeds from external sources, control your inbound information and connectors
- Craft and collaborate as a team to create rich, consistent and converting product stories
- Publish your product content to any sales channel (marketplace, print, in-store, distribution channels, data pools, etc.)
- Plan, optimize and syndicate content per channel
Ready to learn more? Click the button below to grab your copy of the inRiver product description.