While B2B customers may need to speak to salespeople at some point in their buying journeys (e.g. to get a pricing estimate), the average 21st century customer is more likely to bypass sales teams altogether.
What does this mean for modern salespeople?
- You still need to be customer-centric - while nearly half of UK sellers believe they are, only 12% of customers agree
- It's time to focus on building your brand rather than cold calling
- Sales and marketing alignment should be a priority - it can improve your deal closure rate by up to 67%
- Investing in the right technology is key - especially to improve the quality of sales intelligence, prospecting activities and customer engagement
Is your interest piqued? Want to dive deeper into the challenges sales teams are experiencing, the tech they're investing in and solutions that are helping them meet/exceed their targets? Fill out the form to download the visual graphic.