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Challenges Addressed:

Our customer was looking to address key challenges with the right solution and partner.

Some of the challenges they faced were:

  • Existing ERP couldn't support growth of business
  • Multiple disparate systems
  • Lack of robust functionality in key business process areas

Value Added:

Columbus provided a scalable, innovative solution to help improve their business processes and manage continued growth.

Benefits included:

  • Management of multi-site retail and production
  • Consolidation and controls over global purchasing
  • Visibility into critical data and reporting across the enterprise
  • Ability to align to a global solution and supplier

One of the fastest growing breweries in the United States since 1996, is consistently rated as one of the best craft brewers in the world. In addition to producing amazing beer, it is the largest purchaser of local, organic produce in San Diego County, including a growing amount from their own farms.

Their retail locations are also a big hit among fans. They currently has several locations where you can pick up a statement t-shirt in addition to other apparel and accessories, refill your growler, or just sit back and relax, enjoying your favorite brew.

Addressing Key Challenges

Their existing systems were not able to keep up with the growth and added complexities of their current business operations. The executive team needed a new system to improve automation and manage operations more effectively, while reducing the number of disparate systems that would need to be supported. The solution needed to be an integrated ERP providing tighter controls through financials, production, purchasing and retail.

Vision and Value

Columbus addressed many operational requirements and successfully demonstrated Microsoft Dynamics AX to the executive team. They were impressed with how the Dynamics AX solution could manage processes throughout the company’s operations and address their key requirements in finance, production and retail. In addition, they saw the potential to eliminate disparate systems that they currently have to maintain. 

“My team was pleased to learn how Dynamics AX was developed on the SQL Server platform and provides bi-directional integration into the Microsoft applications like Excel and SharePoint. We are able to leverage our existing Microsoft infrastructure and easily extend needed automation to our business community.” - Associate Director of IT

"We required a scalable, innovative solution that would improve efficiency while streamlining and standardizing processes across our departments. We selected Microsoft Dynamics AX to achieve these objectives. We partnered with Columbus for their implementation experience with Dynamics AX, the industry knowledge they bring, and their deep understanding of our business." - CFO

Partnership for Life

"We have valued our business partnership with Columbus during our rapid growth in both size and complexity over the past 9 years. They have supported our unique business challenges as a brewery, a distributor, a restaurant, a retail organization and an online business." - President

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