CRM systems are commonplace amongst most organizations today. However, since the pandemic they've become more integral than ever before. Therefore its time for companies to maximise the output and ensure they are embedded within the customer lifecycle.
So, what are the 4 key insights that help businesses optimize CRM systems to maintain and improve customer experience in 2022?
- Well-integrated CRM systems transform business resiliency through a pandemic
- Shared CRM systems create harmony amongst different departments
- Employees see a single source of truth as the key to great CX
- AI-powered automation is the future of CRM
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