As always, businesses have had to adapt to customers’ changing needs. Covid-19, however, has amplified those changes more than ever before. With sales teams forced off-site and working from home becoming the ‘new normal’, historically rigid ways of working have needed to adapt. Digital transformation has continued to evolve rapidly and be a primary focus for sales organizations. In fact, a whopping 84% of sales ops professionals say the digital transformation has accelerated since 2019.
So, what are the 5 key insights that are driving sales for businesses today?
- Flexibility is key as customers face unprecedented challenges
- Digital transformation is accelerating
- Siloed departments result in a disconnected customer experience
- AI continues to surge
- Reskilling teams to align with business needs
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