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SALES REPORT

2022 State of sales report: What’s driving sales?

Uncover the 5 key insights and learn how your business can build customer relationships to outlast the current crises.

As always, businesses have had to adapt to customers’ changing needs. Covid-19, however, has amplified those changes more than ever before. With sales teams forced off-site and working from home becoming the ‘new normal’, historically rigid ways of working have needed to adapt. Digital transformation has continued to evolve rapidly and be a primary focus for sales organizations. In fact, a whopping 84% of sales ops professionals say the digital transformation has accelerated since 2019.

So, what are the 5 key insights that are driving sales for businesses today?

  • Flexibility is key as customers face unprecedented challenges
  • Digital transformation is accelerating
  • Siloed departments result in a disconnected customer experience
  • AI continues to surge
  • Reskilling teams to align with business needs

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