Matas aiming to win yellow jersey for digital retail
Matas wanted to get to know its customers better by using Machine Learning and the cloud-based DataHub connected to a cloud-based ERP solution
By choosing to work with Columbus, Matas have secured themselves a competent partner who can offer competence and knowledge wherever needed. Columbus also acts as an advisor, making sure that Matas can focus on what’s important.
With their Dynamic 365-based ERP system, Matas are able to keep an overview of their entire supply chain and their customers, meaning they can offer all their customers personal service.
Matas are experts in beauty and wellbeing and are the first choice for thousands of Danes when it comes to retail beauty products.
The Matas Group is one of the most famous and highly regarded brands in Denmark.
Founded in 1949, Matas was originally owned by a network of independent drugstores.
Today, the Group is a listed company with some 2,500 employees, most of whom are employed in one of the roughly 270 Matas stores.
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