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  • Matas wanted to get to know its customers better by using Machine Learning and the cloud-based DataHub connected to a cloud-based ERP solution
  • By choosing to work with Columbus, Matas have secured themselves a competent partner who can offer competence and knowledge wherever needed. Columbus also acts as an advisor, making sure that Matas can focus on what’s important.
  • With their Dynamic 365-based ERP system, Matas are able to keep an overview of their entire supply chain and their customers, meaning they can offer all their customers personal service.

About Matas

  • Matas are experts in beauty and wellbeing and are the first choice for thousands of Danes when it comes to retail beauty products.
  • The Matas Group is one of the most famous and highly regarded brands in Denmark.
  • Founded in 1949, Matas was originally owned by a network of independent drugstores.
  • Today, the Group is a listed company with some 2,500 employees, most of whom are employed in one of the roughly 270 Matas stores.


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