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The Digital Customer Experience is a growth engine for pharmacy chain Kronans Apotek

By simplifying the purchase of pharmaceutical products and putting the customer experience in focus Kronans Apotek are aiming to capture new market shares. eCommerce has become a high priority for the business as they are working towards their ambitious vision: "100% customer satisfaction."

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Goal: same level of service online as in stores
Integrated personalization engine and smarter search.
Simplified buying journey
Focus on customer club and additional sales.
Advanced integrations
Including the e-government trade authority.
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