Every touchpoint with a customer is an opportunity to win that customer’s loyalty. With the power of advanced A/B testing and Experimentation, businesses can leverage it for their strategies toward improving relationships with customers, increase conversions and making constant improvements to their websites and operations.
In this Columbinar, we teamed up with Optimizely, Dansk Erhverv and Svensk Handel by introducing you to the world of Experimentation. It covers the latest highlights, key results and even a best-practice session with learnings from Optimizely's customer, HelloFresh. If you want to gain better understanding of how to build and strengthen your brand loyalty, create unique and value-adding customer journeys or just want to take part in the latest Experimentation trends, this is for you!
We will dive into:
- A formal introduction to Experimentation
The typical evolution of A/B testing and why it’s hard to scale
- Leveraging Experimentation for audience targeting
Benefits of working with a Growth method to help drive conversion
- Key results of Experimentation that make all the difference
Testing, up-to-date tools, KPI frameworks, learning and experiment-based insights
- How Experimentation improves your operations
The skillsets you need to get started with Growth and Experimentation
- HelloFresh's key ingredients for app development optimization
Learn how HelloFresh uses experimentation to increase engagement and upsells
- Platform highlights and Q&A's
If you´re a curious decision-maker or a leader within sales and/or marketing, then sign up today and get your on demand link!