Our experts will guide you through best practices, how and where to start, what to aim for, and the requirements for success in the world of B2B customer portals. Learn the basics for creating a seamless, intuitive, and empowering experience for your business customers by matching their expectations and taking your sales and operational efficiency to new heights.
What you will learn at a glance:
🔑 Strategic planning: Key considerations for project planning your customer portal and alignment with your broader business objectives.
💵 Building your business case: Ways to justify investing both budget and resources in terms of where benefits are usually found, and in terms of B2B customer expectations on their suppliers in providing online services.
🤝 Building effective partnerships: How to collaborate effectively with technology providers, internal stakeholders, and business partners to ensure a successful portal launch.
💭 Driving user adoption: Strategies for encouraging customers to use the portal, including marketing techniques and incentive programs.
📉 Operational integration: Tips on integrating operations smoothly with your day-to-day business processes to enhance overall efficiency.
👨💻 Continuous improvement: Approaches for continuous assessment of the performance of your portal and making iterative improvements to serve your customers better.
*This webinar is mainly for merchants within the manufacturing or distribution industry, namely CIO:s, COO:s, Sales Directors or similar.
