Your customers are the number one asset to your company. Your CRM system is what will help you build those vital customer relationships and foster loyalty. The caveat? You need to use the system properly - which is where data management comes in.
In our guide, we cover 12 essential steps that will help you better manage your CRM data and improve overall data quality. These include:
- Ensuring your CRM system is the single source of data truth
- Prioritising user adoption
- Creating a data management process
- Regularly auditing the data
- Segmenting your data
And that's just the start! Read about the above steps and SEVEN more in our guide.