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podcast

The ColumbusCast Podcast - What is customer experience (CX)?

What do you think when you hear the words customer experience? In this week’s episode of ColumbusCast - Simon Noakes, Steve Lyon and Jessica Hall break these terms down. Listen now!

Customer experience is the full customer journey, stretching from the very first engagement to the last, the sum of all contact. CX taps into an emotional connection with the customer that can boost everything from customer satisfaction, brand loyalty and word of mouth referrals. It’s the key to standing out from your competitors by creating that memorable journey.

In this episode, Jess Hall (Global Marketing Manager for CXE ) sits down with Simon Noakes (CXE Business Line Director) and Steve Lyon (D365 Customer Engagement Sales Specialist) to define the elusive term CX, its importance, how to succeed in it and more.

Tune in to hear us discuss the following:

  • The customer experience (CX) defined
  • How does CX differ from customer service/engagement?
  • How can businesses provide great CX?
  • And a lot more!
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