A 360° view of seamless customer journeys in retail

Today, retailers are facing more challenges than ever thanks to changing customer expectations and increased demands, in addition to the post pandemic worries. Our industry experts Louise Fruelund Hermansen and Rob Watson, are here to guide you through the world of customer journeys and how to attract, delight and keep your customers coming back for more – all key enablers for great retail experiences.

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In these webinars, we provide insights that will fit your retail agenda perfectly by covering how to:

Create omni-channel experiences that customers demand and desire today.
Capture and unify customer data to create targeted offers.
Build roadmaps to better understand your customers and increase customer lifetime value.

CREATING A WORLD-CLASS SEAMLESS RETAIL CUSTOMER JOURNEY

In the first Columbinar, our experts deep-dive into how to respond to ever-changing customer expectations. Focusing on how to create omni-channel experiences that customers demand and desire in 'the new normal'. It´s all about curating customer journeys by harnessing the strengths of each channel, to drive loyalty and increase revenue in a challenging macro-economic environment.

A 360° DEGREE VIEW: KNOWING YOUR RETAIL CUSTOMER

In the second Columbinar our main topics involve capturing and unifying your customer data. You will get insights of how to build roadmaps to know your customers better and leveraging those insights for better decision making that will increase customer lifetime value. We will also forecast some future trends and what we feel it actually takes to improve and nurture your customers' expectations.

We also outline future trends and what it takes to meet, improve and nurture customers' increased expectations.

A 360° view of seamless customer journeys in retail

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