On July 1st, 2023, the old Google Analytics cease to exist. Or, more specifically, it gets upgraded with a 4. If your company uses GA to drive traffic and digital growth today, you will need to upgrade to Google's latest analytics tool GA4.
What exactly happens?
As of July 1, 2023, standard properties (so-called "properties") in Google Analytics will no longer process data. New data will be collected in GA4's properties, only. Google Analytics 360 will stop collecting data on October 1, 2023.
Why wait?
If you use GA today, there is no need to dwell on it. Google Analytics 4 only tracks data from the activation date. For you to be able to act on older data and drive growth, you need to activate and familiarize yourself with Google's latest analysis tool as soon as possible. You do not need to shut down your Universal Analytics to begin with, both tools can run in parallel for a while.
What's new with Google Analytics 4?
GA4 differs significantly from UA. At first glance, the interface is completely different. But there are plenty more important changes:
- Brand new measurement model - Today, data in GA is measured mainly based on the number of sessions and pageviews on your website. Behaviors are also registered. GA4 will only be behavior-based! Everything your visitors do will be recorded as an event.
- Higher focus on privacy - GA4 is built to work without cookies.
- Advanced machine learning - GA4 can enrich the collected data with anticipated insights on customer behavior
- Better for your share of search - Through GA4's data streams, it is much easier to track users across different devices and platforms.
Good to remember
- Data in UA is stored for at least 6 months from 1 July 2023
- Google Analytics 360 will stop collecting data on October 1, 2023
- Do not shut down Universal Analytics right now! It is possible to run both tools in parallel.
-
Webinar: Why switching to Google Analytics 4 is a smart move now!
What's the webinars about?
- Webinar 1: Why switching to Google Analytics 4 is a smart move now!
-
Webinar 2: Enhance the value of your data with Google Analytics 4