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BEST PRACTICE GUIDE

Manage Transparent Digital Value Chains in
the Era of Conscious Consuming

Along with changing industry attitudes and shifting consumer behaviors, the challenge of sustaining a business in the fashion industry has left its digital footprint in the world. A brand is no longer reason enough to secure sales, which leaves the world asking; how do we maintain, nurture, and live up to the modern customer’s expectations?

In 2021, the COVID-19 pandemic has accelerated industry trends, shopping has shifted to digital channels and factors such as traceability,
social justice and eco-friendly materials has become increasingly more important for the modern “conscious” consumer. Therefore, fashion and retail brand owners need to reconsider their business models in order to satisfy their digitally native consumers while still managing omni-channel supply chains and ensuring sustainable production.

If you don’t manage to overcome these challenges your customer experience will suffer and you will lose sales and customer loyalty.

In this best practice guide, put together by Columbus' apparel and retail experts, we outline the basic challenges that fashion and retail brands face and provide useful step-by-step advice on how to solve them as well as explaining more about how technology can help.

Key highlights:

  • Customer insights are now a crucial facet of the entire production process, from design to distribution

  • Fashion brands must have a collaborative and connected infrastructure across the value chain

  • Fashion brands needs to create and nurture a digital ecosystem into a unified end-to-end network

  • Collaborative networking help fashion brands to create a more innovative and resilient operational strategy

Click-and-collect-Retail    Download the guide now. 

 

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