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When:
15th -16th May 2024, 9:00-17:00
Where: Malmö, Sweden

We're proud to be sponsoring PIMpoint Europe 2024, the world's largest product information management event.

The two day event opens new opportunities to connect, network and learn all there is to know in the PIM space. Day 1 has an eye on future trends and what's possible for your business, with Day 2 focusing on how to put the vision into action.

Come say hi!

Find out more

Don't miss our speaker session..

PIM at the heart of digital transformation for the UK's leading flash sales retailer of designer brands

When: 13:00 - 14:15, Thursday 16th May

Where: Main Stage

 

Join Rupert Firmstone and Martin Steffensen of Columbus Global, alongside Michael Vuong of BrandAlley as they share insights on BrandAlley's bold journey into a new digital era of flash sales. Discover how putting PIM at centre stage as part of a re-platform including ERP, OMS and e-commerce was key to BrandAlley's digital transformation and expansion to new markets.

What you’ll learn:

  • How BrandAlley strategically enhanced its landscapes, unlocking new organisational efficiencies to drive growth

  • Insight into how the flash retailer has leveraged PIM to fuel streamlined campaign planning, accelerate product launches and get to market faster

  • An overview of the digital transformation landscape, offering valuable takeaways for those navigating the intersection of e-commerce and technology.

About the speakers:

Rupert Firmstone LI

Rupert Firmstone

Global Head, Centre of Excellence, PIM & DAM - Columbus

Rupert leads the Columbus Global Centre of Excellence for PIM and DAM. Over the last 25 years he has led some of the largest project across this area in Europe. Rupert's background is technical and delivery oriented, supporting customers all the way from conceptualisation to go-live.

Rupert takes particular interest in supporting customers in creating engaging and low friction commerce journeys. 

Martin Steff profilBild

Martin Steffensen

Business Architect, PIM and E-Commerce - Columbus

Martin Steffensen is a business and solution architect with 20+ years of experience designing solutions and optimising processes for global companies. His focus is PIM, e-commerce and digital experience (DX).

Martin has been with Columbus Global since 2023 and is based in Øresund.

Michael V - BrandAlley

Michael Vuong

Head of Project Management - BrandAlley

With 16 years in e-commerce, Michael has worked for some of the fastest growing e-commerce companies in the UK. He has vast experience completing over 80 different integrations including e-commerce migration, supplier integration (worldwide) WMS/migration/integration and e-mail service provider migration.

Michael has overseen the recent integration of PIM at BrandAlley, working closely with Columbus to deliver a successful project.

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